I can’t believe the last day of March is already here! I had so much fun celebrating National Crochet Month, and I’m happy to end the festivities with an interview with crochet designer and blogger, Tamara Kelly.
You may know Tamara from her blog, Moogly, or from crocheting one of the more than 130 designs she has published since 2008. Besides her blog, you can also find her online on Ravelry (as tamarairene or on her designer page), on Facebook, on Pinterest, and on Twitter as @mooglyblog.
All photos are used with permission and are copyright Tamara Kelly unless otherwise noted.
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Tamara Kelly. Photo (c) RSH Photography.
Underground Crafter (UC): How did you first learn to crochet?
Tamara: I tried to teach myself in my early twenties from a pamphlet I’d picked up at a craft store – what a disaster! And it didn’t help that I’d decided on a super fuzzy chunky boucle and a Tunisian hook (not that I knew the difference). I set it aside, thinking crochet wasn’t for me, until a few years later. At that point I’d gained a baby, as well as a sister-in-law who’d been crocheting for years. She showed me how to chain and single crochet, and in those 5 minutes I was “hooked!” I taught myself the rest from a stitch dictionary, and crochet quickly became my favorite craft!
UC: What inspired you to start designing?
Tamara: I made many projects from other people’s patterns, but I often found I was making my own changes and improvements. When I started doing commission crochet work, other crocheters asked me to share my patterns – and I found I liked the design side better! With designing, I get to crochet what I want, when I want it, and never have to make the same thing twice if I don’t want to.
UC: You self-publish all of your work. What do you see as the advantages and challenges of self-publishing?
Tamara: The advantage is definitely control – I love being my own boss! All my deadlines are ones I set, and if I need to take a week off, or scrap an idea completely, or change directions, there’s no one telling me no. The challenge is not having a team – people to bounce ideas off of, people who are media and promotion experts. Luckily, I’ve been able to join a community of other crochet bloggers, and we support each other and help each other out.
Moroccan Midnight Cowl. (Tamara also designed a matching pair of fingerless mitts and slouch hat.)
UC: You’ve undergone a few transformations online – from a mommy blogger, to a maker, to a designer/blogger. How did you make the decision to focus on designs, and then to offer your patterns free on your blog?
Tamara: I love new challenges, and I love being my own boss. When I tried mommy blogging, I got bored – it just wasn’t for me. When I started taking commission work, I loved getting paid for my hobby, but I didn’t love making the same things over and over again – and suddenly I had a whole bunch of bosses, with their own unique demands! When I design, I design for myself, for my kids, to my own tastes. I always love what I’m doing, and I think that that’s what comes through on the blog! I decided to make most of my patterns free, for several reasons. During the 10 years I spent crocheting as a hobby, free patterns were almost all I could afford. Additionally, I have a husband who works in the advertising field, so that model was familiar to me. By having ads on my blog, I’m able to provide free patterns, and give back to the community, while still earning a much needed income for my family – everybody wins! And that makes me happy.
UC: Do you see yourself primarily as a blogger, designer, or publisher, or do you wear all three hats equally?
Tamara: Definitely a blogger and a designer – and blogging and social media certainly take more actual hours of the day… but I’m always designing in the back of my head at the same time. I crochet in my sleep! Publishing is a side effect of running a blog I suppose, but it’s not something I think about too much. I just love putting together a great blog and fun patterns, and sharing them with others!
UC: What tips or advice do you have for emerging crochet bloggers?
Tamara: Keep it positive, and be true to yourself and your own voice. Don’t worry too much about what will “sell” – share the things you love, and let that love show. Be generous with your time and talents, and find like-minded bloggers to network with. If you have a question, someone else has likely had it too!
UC: What are your favorite crochet books in your collection?
Tamara: Hands down my favorites have to be my stitch dictionaries. I have big ones, little specialized ones, and I hope to get some Japanese ones soon! The Harmony Guides 300 Crochet Stitches Volume 6 is what taught me how to read a pattern, how to read charts, and what amazing things crochet can do! (UC comment: This is one of my favorites, too, because it is so thorough. I’m also a stitch dictionary junkie, and you can see my reviews of this book and 20+ other crochet stitch guides here.) It is sadly out of print, so I had my copy specially spiral bound to preserve it. I still use it regularly!
UC: Are there any crafty websites/blogs you visit regularly for inspiration or community?
Tamara: So many! Ravelry is a great go-to of course, as well as The Yarn Box and All Free Crochet. I visit dozens of other crochet blogs every week, including Stitch 11, Repeat Crafter Me, Petals to Picots, Fiber Flux, The Crochet Lounge… and so many more!
UC: What plans do you have for the rest of 2014?
Tamara: There’s so many exciting things happening this year – not all of which I can talk about yet! I’m always planning new crochet and yarn related giveaways – and I love promoting small businesses that might be interested in giveaways, including other designers, indie yarn dyers, hook makers, you name it! Also in 2014, I’m leading the Moogly Afghan Crochet-a-Long, where we crochet a different 12″ square every 2 weeks from now until November – that will give us enough for a 4′ x 6′ afghan at the end of the year, and the month of December to put it all together in time for gift giving! It’s not too late to join up, and it’s all free. (UC comment: There’s an unofficial Moogly Afghan CAL 2014 group started by fans on Ravelry, too.)
Thanks for stopping by for an interview, Tamara!