You can find more information on the 2014 Sampler MKAL here, and can order the pattern here. Join in any time for a fun project with great prizes!
This month’s giveaway sponsor is Erin.Lane Bags. Lindsey and her mother, Lisa, sell their fabulous knitting organizer bags and cases on Etsy. In addition to the Etsy shop, Lindsey can be found on Twitter and as followingaslan on Ravelry. Lindsey was nice enough to stop by for an interview today. All pictures are copyright Erin.Lane Bags and are used with permission.
A bucket bag from Erin.Lane Bags.
Underground Crafter (UC): Tell us about your company, Erin.Lane Bags. When did you start it and how has it grown since the beginning?
Lindsey: When my mom and I learned to knit, we were a hugely unaware of how expensive a hobby it was. However, we learned quickly. As a teacher, I know most of you know, I am pretty much, broke, all the time. My aunt, who owned a yarn shop for 23 years in Grosse Point, Michigan, was kind enough to set us up with a few balls of yarn, and some needles. Yarn meaning Rowan, and needles meaning, Addis. She wasn’t setting us up to have good taste at all, right?!
I lost 6 sets of needles, and when I went to replace them, I realized I was in it for almost $100 bucks. I couldn’t do that. So I spread it out over several months. While I was working on rebuilding my needle collection, I went to my mom, the consummate seamstress, and asked for help. She had had similar problems with her needles so we started working, and when we finally liked a case, we showed it to our ladies at our local knit night. One lady asked for one, then another, and then we realized we had a business here.
We started developing other products to help everything be coordinating, and we took some big risks.
In 2006, my father had quadruple bypass surgery and one month later had to have his sternum removed due to a MRSA infection inside the bone. Shortly thereafter, he lost his job, and then about 6 months after that, my mom lost hers. We needed the money, and so Erin.Lane Bags became a business. We worked hard to try to get ready for our first show, STITCHES South, and then basically started going on a yearly STITCHES Tour. We have done all of the shows several times with great success.
We have been blessed to have wonderful customers who always have an unique problem, They need something to do this, or that, or the other, and that is really how we grew our product line. Our goal because being the best solution for knitters’ organizational woes.
When we went to our first show we had six products, and now we have almost twenty. It is super exciting to see what we have accomplished, and how this has impacted so many people’s lives. It is so amazing when someone tells you how much she loves her bag, or how her needle organizer is perfect for what she needs it to do. It makes the long hours at the sewing machine seem worth it in so many ways.
UC: How did you first get started sewing?
Lindsey: When we started this crazy journey, my mom sewed, and I did all the prep work. I cut the fabric and ribbon, ironed the ribbon, and did ALL of the seam ripping. (Trust me, that was almost a full time job.) I watched my mom sew. I studied her hands, the way the used a seam ripper as a regulator to turn the perfect corner, and didn’t think I was learning anything.
Then providence stepped in. The owner of our local yarn shop asked for a cute, functional project bag to sell. We developed it, and then, armed with 10 bags, my mom went in to the next knit night. By the time I got there after a faculty meeting at school, they were all sold, AND we had requests. We knew we were on to something. We decided to make more that weekend, and they were simple enough for me to be able to sew, so we bought a $100 machine and I sewed a few things. I then realized how much I had actually learned watching my mom sew. I started saving money to buy a “real” sewing machine. After a year, I had enough and bought my first machine – a Brother NX-Q850. I loved it. We used my mom’s 20 year old machine and that little Brother to get us to our first four shows.
The rest, I guess, is history. I have been sewing ever since, and now I have LOTS of sewing machines that do LOTS of different things!
A bucket bag from Erin.Lane Bags.
UC: Do you still have time for knitting?
Lindsey: I am a knitter. At least, sometimes I pretend to be. I buy LOTS of yarn at all the events I go to, but mostly I don’t have time to knit due to all of the sewing I have to do. I love knitting, and when I can throw a couple rows into a sock or scarf, I do. Mostly I knit small things though.
We started making organizers because when I learned to knit, my aunt taught me she taught me on Rowan wool an Addi Turbos. Nothing too expensive (smile). When I learned how expensive this hobby was going to be, I realized quickly that on a teacher’s salary, I couldn’t afford to lose even one set of needles. However, by that time, I had lost like 6 sets of Addis. I went to my mom who had been sewing since forever, and asked her to help make something for me. We tinkered and tinkered. There were lots of “prototypes.” When we figured out a design we liked, we made one and took it to our local knit night. The people at my local yarn shop are still my market research. They are some amazing ladies!
UC: You have over 1,600 sales on Etsy (!). What tips do you have for a new Etsy seller?
Lindsey: Stick with it. I know it is hard to look at a shop and see that the number of sales is in the thousands. To be honest, I look at shops, and think 10,000 sales? When did they open? Oh, great same time as me. Perfect. But at the end of the day it is about perseverance. If you don’t stick with it, it will never be successful. Sometimes, it sucks. Sometimes, you think you are not doing anything correctly, just keep going.
I know that social media has played a huge roll in getting me to that number of sales. Also, Etsy is an amazing community. You can find a tutorial on just about every topic. Etsy wants you to be successful, and they have the best tutorials on how to be successful in their online marketplace.
Most importantly, don’t be afraid to ask questions. Etsy is a wonderful community of like minded people. Ask someone who has been doing it longer. I know I have asked people for help, and it has been great. Mostly, everyone on Etsy is happy to see others succeed. I think that is what sets it apart from places like Ebay and other online shop sites.
Also, have a plan. Make all of your listings when your sales are slow and just keep them as drafts. Set up a regular update. A lot of the searches are based on what is most recently listed and not what is most relevant. That helps a lot. That way when you have a few minutes you can list something from your computer or phone/tablet without having to interrupt what you are doing or stop a work flow.
A bucket bag from Erin.Lane Bags.
UC: What’s on the horizon for Erin.Lane in the next year?
Lindsey: This next year is going to be a whirlwind. (And by year, I mean school year: I’m a teacher – that is how we think.) We are planning on being a several shows like STITCHES Midwest, Arkansas Fiber Arts Extravaganza, and maybe a few more. (We are on a couple of waiting lists.) And that just takes us through September!
We are also working on a club with A Hundred Ravens called Random Fandom. If you are a nerd or geek, or just a big fan, you should totally check it out!
On the design front, we are working on developing a spinning bag. My husband just took up spinning, thanks to a few friends from DFW Fiber Fest, and he can tell me what works and what doesn’t. I have no idea when it will roll out, but know that it is in the process of being developed. We also have another new needle case to roll out, hopefully this summer.
Other than that, I will be teaching another year, hopefully my last, but we will continue to sew to meet all of your organizational needs!
Thanks for sponsoring our giveaways, Lindsey, and for stopping by for an interview!
Erin.Lane Bags is offering the winner of this month’s giveaway their choice of any bucket bag or drawstring bag in their Etsy inventory.
To enter the giveaway, post a picture of any 2014 Sampler Mystery Knit-A-Long sampler square you knit during May in the relevant spoiler thread on Ravelry by 11:59 p.m. Eastern on Sunday, May 31, 2014. (KAL participants who are not Ravelry members can instead share pictures with the Underground Crafter Facebook page or Tweet pictures to @ucrafter.) Each square you share a picture of will count as one entry. One winner will be chosen at random on or about June 3.