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Today’s interview is with fellow New Yorker, Dora Ohrenstein. Dora is the publisher of the Crochet Insider ezine; a designer whose work has appeared in Crochet!, Crochet Today!, Crochet World, Interweave Crochet, and Vogue Knitting Crochet, among other publications; the author of Creating Crochet Fabric, Custom Crocheted Sweaters (reviewed here), and The New Tunisian Crochet (reviewed here); and a crochet teacher. Along with Gwen Blakley Kinsler, Dora is also the co-editor of Talking Crochet, which recently won Crochet Concupiscence‘s Awesome Crochet Blogger Award for Best Crochet Newsletter.
You can find Dora online at the Crochet Insider website or on Ravelry (as crochetinsider, on her designer page, and in the Crochet Insider group). All images are used with permission.
Underground Crafter (UC): How did you first get started crocheting?
Dora: When I was about 20, I lived in Amsterdam on a tiny little houseboat. It was the Age of Aquarius and everyone was getting crafty. I learned to crochet and since I had no background whatsoever, I just started making clothes without knowing what I was doing. But then I totally stopped for literally decades. I became a professional singer and that consumed all my time. I didn’t pick up the hook again until early in this millenium.
UC: What inspired you to start designing?
Dora: I wasn’t performing much by that time, and needed a creative outlet. I made a few sweaters and went to a CGOA conference, where I met Jean Leinhauser. She and Rita Weiss liked my stuff and bought several sweater designs for their books. Then Jean taught me how to write patterns, since I’d never followed one! (UC comment: Dora has a wonderful interview with Jean here.)
UC: Where do you generally find your creative inspiration?
Dora: So many places! Sometimes it’s a fashion silhouette, sometimes a yarn or stitch. I keep many swatches lying around and then one day I find the right project for them. I’ve also learned that once you’re a pro, you can’t sit around and wait for inspiration to hit, you have to be generating ideas constantly. I would also say my motivation often comes from wanting to continually grow as a designer, try new techniques and strategies in my work.
Kerala Tank. Image (c) Crochet Today!
UC: Tell us about your motivation for launching Crochet Insider. What are some of the challenges and joys of publishing an online crochet magazine?
Dora: I haven’t really been publishing Crochet Insider as a magazine for a couple of years, it was just too much work once my design career really got going. But I loved doing it because of meeting and talking to so many interesting people. Challenges: it took huge number of hours and did not earn much, so it couldn’t continue indefinitely. There is still a lot of great content at the site and I wish more aspiring designers would read the interviews, because there is so much to learn. (UC comment: Besides the Crochet Insider interview with Jean Leinhauser I linked above, two of my other favorites are this one with Vashti Braha and this one with Myra Wood.)
UC: Your books place a lot of emphasis on teaching techniques and skills, along with the inclusion of patterns. Tell us about your decision to work this way rather than through pattern collections or historical work, which you’re also known for.
Dora: Many of these decisions are economic. I would love to publish a book on crochet history, but can’t afford to do so without a publisher. But no publishers wants such a book, because it will not sell in the numbers they need to be profitable. It’s sad but true. I try to get as much history into my books as they will tolerate. Hey, I’d love to go around the world and make film about crochet traditions, but again, where’s the funding? Publishers have been interested in my books that combine good designs with educational material, and I love teaching and empowering, so that works for me. In addition to being a designer, I teach singing and have for many years, so teaching comes naturally to me.
UC: You design mostly women’s garments and accessories. What appeals to you about designing wearables?
Dora: This comes back to my background in crochet, or the total lack of it! I never was exposed to afghan making, thread crochet, or any of those fine American traditions. My parents were WWII immigrants and craftiness was not their heritage. I live in NYC and never had the chance to shop at big box stores, which didn’t even exist here until a few years ago. I do love fashion and had discovered for myself that crochet could make great wearables. It was shocking to encounter the yarn industry’s negativity about crochet wearables. So I’ve been very motivated to change that viewpoint with my work. And I’m in some very fine company there of course.
UC: You’ve had a variety of roles in the crochet industry, including designer, writer, teacher, publisher, and social networker/community builder. What advice do you have for aspiring professionals?
Dora: I would say to aspiring designers, don’t be naive about this industry – it’s very tough to make money, very competitive, and takes tremendous perseverance and drive. I’ve done all these things to build my career and earn money. And I enjoy all of them too. But I’d be happy to restrict my activities and lead a more sane life if it were possible.
Ariadne Scarf from Creating Crochet Fabric.
UC: What are your favorite crochet books (besides yours, of course) in your collection?
Dora: The books I bought when I started getting serious, about 10 years ago, are still my favorites. They are “vintage” ’70s and ’80s books by designers like Jacqueline Henderson, Sylvia Cosh, James Walters, Judith Copeland. (UC comment: I love those books, too! I shared several from my collection in my Vintage Needlecrafts Pick of the Week series.) I adore Japanese pattern books, and the Ukrainian magazine Duplet — I stocked up on about 100 magazines when I visited the Ukraine! I also use stitch dictionaries, any I can get my hands on, including the huge Linda Schapper book, the old Harmony Guides, and Japanese stitch dictionaries.
UC: Do you have any crafty websites or blogs you frequent for inspiration or community?
Dora: Pinterest and Etsy – lots of great inspiration. And Ravelry!
UC: What’s coming next for you?
Dora: I have a crochet reference book coming out in the fall of 2014 by Storey Publishing. The working title is The Crocheter’s Skill-Building Handbook. They are fantastic publishers, I’m very excited about it. A reference book not just for beginners but for intermediate crocheters too, with lots of information on working stitch patterns, shaping, construction, colorwork, and flexible tension. What I mean by the latter is the ability to control tension so you can really sculpt stitches.
Crochet Insider will get a facelift soon and I will be enlarging my indie pattern line and store at the site. I also plan to develop video classes, sort of like Craftsy, but as an indie venture so I can go direct to students.
Thanks for stopping by, Dora!