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Drumming up business (Part 4: Getting started as a local needlecrafts teacher)

If you’ve decided that you’re ready to teach needlecrafts and have even found a place (or places) to start teaching,  you are probably wondering how you will attract students.

Getting Started as a Local Needlecrafts Teacher, Part 4 on Underground CrafterUpdate: This series is a great introduction to teaching, but since I originally wrote it in 2011, it has become outdated. If you’re looking for a more robust (and updated) approach to teaching, check out my book, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students.

Online

Establishing an online presence can definitely help with advertising.  Even if you don’t have your own website, there are several sites where you can promote your classes for free or at low cost.

Social Networking Sites

On Facebook, you can use your personal profile or set up a page for your teaching business. You can promote your classes as events or via your status updates.  This article by Kandice L. Day talks about how to use Facebook effectively for a small business.

 

LinkedIn is a professional networking site.  You can include your needlecrafts resume in your profile.  This post by Dan Schawbel gives you tips for creating your personal brand on LinkedIn, including integration with your blog.

Hopefully, if you are planning to teach knitting, crocheting, spinning, or weaving, you are already aware of the existence of Ravelry and are a member, too.  You can post about classes in an existing group and/or create your own group so your fans can hear about your latest classes, designs, and creations.

Other social networking and media sharing sites where you might want to establish a free presence to advertise your classes are MySpace, Twitter, Flickr (if you take super awesome photos), or YouTube (if you have wonderful videos).

Classifieds

If your community has Craigslist, that can be a great free resource for advertising group classes or private lessons.

TeachStreet is one of several websites which list classes and allow you to create a teacher profile.  There is a nominal fee for class listings.

 

Other Web Resources

Of course, if you have your own website or blog, you can also advertise your classes and post tutorials or “teaser” lessons.

Sign up for Help a Reporter Out and respond to media requests for expertise.  Think outside the box here and consider all of the “hats” you wear when responding.  You may respond to a request for a mom, a small business owner, someone who can speak about relaxing local activities, etc.  Do not expect that many reporters are writing articles about how great (insert your favorite needlecraft here) is and looking for a list of local classes.  But you may have the opportunity to build a reputation and get the word out about your classes this way.

Good Ole Fashioned P.R.

Let’s not forget about the regular old, pre-internet ways of spreading the word about your classes.

  • Word of mouth.  Satisfied students can spread the word about your classes faster than most other methods.
  • Local press.  Classified advertising or clearly written press releases to your local paper can help.
  • Local guilds.  Your local needlecrafts guilds may allow members to list their classes in their newsletters.  (They may also allow you to teach at their meetings and events.)
  • Fliers.  Remember those paper things?  Yep, a concise and attractive flier can help recruit students.  You might post it in a community center, a large workplace, your local library, a college, or another setting where you think it may reach potential students.
  • Alumni groups and membership organizations.  Don’t forget to talk about your teaching as you interact with other organizations where you already have an established reputation (even if it is not as a needlecrafter).  People may already trust you in these settings so now you just have to convince them they want to learn (insert name of needlecraft here).

The Teaching Venue

If you are partnering with an organization or site to offer classes, they will often be involved with recruitment as well.  The expectations about student recruitment should be discussed when establishing the connection.  For example, are you as the teacher responsible for all advertising, a portion, or none at all (except what you do anyway because you are an awesome professional needlecrafts teacher)?

If the organization is taking responsibility for advertising your classes, look over their materials.  Are you being presented accurately?  Do the classes sound interesting?  Perhaps you can provide pictures or a bio which would be helpful for recruitment, even if you do not have the ultimate responsibility for bringing in students.

Other ideas?

I’d be interested in hearing from other teachers and students about other suggestions for recruiting students and/or getting the word out about classes.

Location, Location, Location (Part 3: Getting started as a local needlecrafts teacher)

You know you’re ready to teach.  You’ve made a decision about whether to pursue needlecrafts teaching or master certification.  But now that you are ready to teach, where (physically) do you get started?

Getting Started as a Local Needlecrafts Teacher, Part 3: Location, Location, Location on Underground CrafterUpdate: This series is a great introduction to teaching, but since I originally wrote it in 2011, it has become outdated. If you’re looking for a more robust (and updated) approach to teaching, check out my book, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students.

First, consider your space requirements.  If you are teaching knitting, crocheting, hand sewing, hand quilting, rug hooking, or embroidery, you are pretty portable.  That opens up many options.

Some teachers get their start at a local library.
  • The local library.  Remember that classes in the library generally must be open to the public so you can’t “pick and choose” your students.  Oftentimes the library has a budget for classes, but you might also volunteer your time to gain experience or build a reputation.
  • Senior centers.  Needlecrafts keep people active – using their motor skills and minds.  Needlecrafts classes also make great social events.  Many senior centers, naturally occurring retirement communities, and related spots welcome needlecrafts teachers.
  • Yarn/sewing/quilting/craft shops.  Obvious, of course.  Some shops use someone in-house to teach and others bring teachers in so their employees can focus on other things.  Chain stores generally require certification.
  • Community or recreation centers.  Many community centers offer creative classes for children and/or adults.
  • Continuing education programs.  Many colleges have expanded their continuing education offerings to include “wellness” or “personal enrichment” classes.
  • Museums or galleries.  Museums or galleries with a textile focus are an especially strong fit.
  • Your home.  Some people enjoy teaching in their home.  Perhaps they didn’t grow up in New York City in the mid ’70s to early ’90s like me.  I’m just too paranoid to invite someone I don’t know into my home.  But if that doesn’t worry you, remember to consider allergies if you smoke or have pets.
  • The student’s home.  Some people feel comfortable inviting a teacher into their home.  This can be a great option, especially for private lessons or private group lessons.  If you have pet or smoke allergies, you may want to check into the environment before agreeing to teach there.
  • An office, union, or professional organization.  Many companies are open to the idea of employees using their facilities after hours or during lunch for classes.  In my experience, the students paid directly for the classes, but I have heard of instances where the Human Resources department might be willing to pay for classes.  Unions or other professional organizations may be willing to pay for classes for their members, assuming that certain enrollment requirements are met.
  • A coffee shop.  Any conveniently located establishment which allows people to hang around for a few hours at minimal cost can be an ideal location for an individual private lesson.
  • Your local guild.  Many local guilds allow members to teach lessons during meetings or can arrange for lessons with discounts for members.  It helps if you are teaching something unusual or more advanced.
  • Schools, camps, and after-school programs.  If you plan to teach children, you can also explore these options.
  • Public parks and atriums.  When the weather is mild, a public location (outdoors or indoors and unheated) can be a fun spot for a class.
  • Your website: If you are tech saavy, online teaching is also an option.  Some people really need the teacher at their side to help out with the mechanics, but others can learn needlecrafts easily from videos and pictures.

In addition to these locations, there are local events where you might consider teaching.

  • Baby shower.  People often get crafty when babies are about to be born.  How about a workshop on a pieced blanket that everyone can work on together?
  • Bachelorette party.  Maybe you can work your garter belt pattern into the program before the stripper gets there :).
  • College and high school community service events.  Many schools are interested in service learning and community service projects.  For many charity projects, the work can be divided up among many students of varying skills levels.  Similarly, a charity that is the recipient of donated handmade items (like a hospital NICU) might be interested in sponsoring classes off-site to increase their donations.
  • Heath fairs and wellness events.  If you don’t believe it, just check out this CBS News video at Annie’s Attic.

Once you have some more experience under your belt, you may want to consider needlecrafts conferences, festivals, and retreats.  Some events are themed and others are willing to consider many types of class proposals.  This can be a way to reach a wider audience and get to travel.

If you are teaching machine sewing or quilting, spinning, weaving, or dyeing, you may need special equipment or facilities.  This limits your options somewhat.  If you need a sewing machine, you will generally be restricted to a store or specially equipped continuing education program or community center, for example.

Each location has its own advantages and disadvantages.  Existing teachers or students, please chime in about your preferences!

Credentials, or do I really need that certification? (Part 2: Getting started as a local needlecrafts teacher)

Now you’ve asked yourself some basic questions and you’ve decided you want to teach needlecrafts.  You may be wondering if you should get some sort of certification.

Getting Started as a Local Needlecrafts Teacher, Part 2: Credentials, or do I really need that certification? on Underground CrafterUpdate: This series is a great introduction to teaching, but since I originally wrote it in 2011, it has become outdated. If you’re looking for a more robust (and updated) approach to teaching, check out my book, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students.

FULL DISCLOSURE ALERT!  I am a Craft Yarn Council (CYC) certified crochet and knitting instructor (level I) and certified crochet teacher (level II).

There are several reasons you might get a teaching certification.

  • Some employers require certification. This is particularly true of national chain stores (e.g., Michaels, Joanns).
  • Some organizations prefer certification. While your local yarn shop, continuing education program, or regional needlearts conference probably don’t require you to be certified, having a credential may give you a boost over another interested teacher.  This could be particularly true if you don’t have other credentials in needlecrafts.  If you have other experience or education, the credential may not be as valuable.
  • You aren’t confident about your teaching abilities. Teaching certification programs focus on how to teach the craft.  If you don’t know how to explain things, or why something should be done a certain way, the certification program can help you prepare to teach.
  • Some certification programs provide exposure opportunities for their graduates. For example, the Embroiderer’s Guild of America includes the list of Graduate Certified Teachers on its website with contact information.  If you don’t have your own website or storefront, this extra publicity can help you find students.
  • You need a head start on developing your teaching resources. Many certification programs include materials in their training which you can adapt for use with your students.  Others include tips on publicizing your classes.
  • It just sounds cool. When I tell students about what I had to do to complete my certification, it often puts them at ease and makes them feel more comfortable about taking a class with me.

There are also reasons why you might not get certification.

  • It costs money. These programs are not cheap.  Most teacher certification programs cost at least $100 for a correspondence program.  Attending an on-site program can be very costly if you need to travel to the location.
  • It takes time. On-site programs generally have a minimum number of hours to participate.  Correspondence programs often have many tasks you must complete to show your mastery of the craft.  Many certification programs require you to teach a certain number of hours before granting certification.
  • It isn’t necessary because of your existing experience or education in needlecrafts. ‘Nuff said.
  • There isn’t much competition in your local area, so the certification provides no advantage. I live in New York City, and everyone and their mother wants to teach knitting and crocheting.  But perhaps where you live, you are the only game in town :).

If you do decide to seek certification, what are your options in the needlecrafts?  Here is a list I’ve compiled.  This is based only on a preliminary Google search.  I am not affiliated with any of these programs (other than being a CYC graduate and student as already mentioned).  This is not an endorsement of any of these programs, so don’t be mad at me if you don’t like them :).

Crochet:

Embroidery and Needlepoint:

Knitting:

Patchwork and Quilting:

Rug Hooking:

Sewing:

Another alternative to teaching certification is to become a master (insert needlecraft here).  While these programs do not specifically prepare you to teach, they provide advanced technical training and an assessment of your skills.  This can also be helpful from a “look, I have a cool credential” point of view as well as by providing you with additional skill development.

Some examples:

A less expensive and time consuming option is to buy a book on teaching or a teaching resource package from an existing organization.  This won’t provide the same level of preparation, but can be a great option if you are short on time and are confident in your teaching skills.  Here are some examples:

This list is by no means exhaustive.  I’d be interested in hearing from other teachers about their experiences related to certification.

Getting Started (Part 1: Getting started as a local needlecrafts teacher)

If you’re thinking about becoming a needlecrafts teacher in your local area, you should know that I was in your shoes just four years ago.  Now that I’ve taught over 100 beginners to crochet or knit, plus many other students to move beyond the basics, I am happy to share some of the things I wish I knew when I started in this series of posts.

Getting Started as a Local Needlecrafts Teacher: Part 1 Getting Started on Underground CrafterUpdate: This series is a great introduction to teaching, but since I originally wrote it in 2011, it has become outdated. If you’re looking for a more robust (and updated) approach to teaching, check out my book, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students.

Do I have what it takes to teach?

Teaching something and knowing how to do something are actually not the same thing.  Has an expert ever tried to explain something to you and you just didn’t “get it” but then later, someone else explained it and it was very clear?   When I first began teaching crochet, I thought it was enough to know how to crochet myself.  After about an hour of mutual frustration with my first student (I couldn’t explain and she couldn’t understand), I realized there is much more to it.

To be a great needlecrafts teacher, you will need certain skills.  Let’s start with the essentials.

  • A solid foundation in the basics of the craft you plan to teach.  This means you absolutely know how to do everything basic without referring to a reference guide or another source.  While as a teacher you don’t need to know everything (especially if you teach beginners only), you should have total command of the basics.
I am a self taught pattern reader, so I used to keep a cheat sheet for myself with the names of different basic stitches. Tip: Learn the names before trying to teach them!
  • Some understanding of the next level (beyond the basics) in the craft.  You probably do not need to have the highest level of expertise, but remember that even in a beginner class, you will have some students who come in with basic skills.  You will need to teach them as well :).

In addition to skills in your chosen craft, there are certain personal qualities that help a lot.

  • Patience.  If you don’t  like to repeat the same thing multiple times, teaching may not be for you.  At the very least, you might want to avoid teaching beginners :).  Remember that many of your students have never tried (insert your favorite needlecraft here) before.  Other students may have had some unsuccessful attempts to learn from another teacher, a book, a video, or online before.  Your lack of patience could turn them off entirely to a great craft.
  • Confidence.  A good teacher needs to be able to project her/his voice, to admit when s/he don’t know something, to resolve conflicts between students, to deal with a disruptive or monopolizing student, etc.  All of these social interactions require confidence.  If you feel very shaky about yourself and your skills, it will come through to your students.
  • Organizational skills.  Structuring a class takes organization, whether it is for one student or a group.  You will need to prepare your ideas and materials, meet your student(s) on time, and have the right amount of content to cover.  Depending on the situation, you may also need samples, handouts, or other materials.  Careful pre planning is required, especially in the beginning when you haven’t done it before.
  • Energy.  When you have a class scheduled, you will need to have a reasonably high level of energy.  For needlecrafts, you don’t need the stamina of an aerobics teacher.  On the other hand, you can’t be dozing off in the corner.
Some times I need a boost before a Saturday morning class.

It also helps to have a lot of passion for the craft.  Your enthusiasm and interest will be visible to your students.  And if you are teaching adults, diplomacy is also a must.  You need to be able to gently redirect someone if they are making a mistake.

Who do I want to teach?

Some needlecrafts teachers chose to specialize.

Age

  • Will you teach children or adults or both?  If both, are you teaching them in the same class or do you teach kids separately from adults?  Children often get bored during a class which might seem too short to an adult.  If you are teaching mixed groups, you may want to set guidelines about whether children need to be accompanied by an adult, establish a minimum age, and monitor the discussion topics of the adult students.
  • If you are only teaching adult students, you will also need to think differently than your favorite grade school teacher.  Most adults take a needlecrafts course voluntarily.  If you don’t cater to the learning needs and preferences of adults, they may let their feet do the talking.  You will probably need to keep the course lively, remember not to assign or expect too much “homework” outside of class, and understand if people want to take breaks, arrive late or leave early, and chat with their friends.
  • If you are teaching children, you will want to consider developmental issues like how advanced are their motor skills and what is their reading level if you plan to use handouts.
Some teachers specialize in classes for seniors.

Level

Some teachers love to introduce new students to their crafts.  They love seeing a beginner finally perfect a foundational skill.  Others want to teach more advanced techniques and don’t have the patience for the basics.  Other teachers are comfortable teaching multiple levels.

What do I want to teach?

In every craft, there are cycles of popularity.  If you teach (insert currently popular technique), you may be in greater demand.  On the other hand, maybe you are so passionate about a particular technique or project and have no interest in the latest trends.

I love Tunisian crochet but beaded crochet – not so much.

Miscellaneous stuff

If you plan to charge for your classes, you will definitely want to stand out from other teachers in your local area.  Yes, needlecrafts are also part of the capitalist market economy (the horror!), and people will chose other teachers over you if they are cheaper, more fun/interesting/prepared/skilled, etc.  You may want to think about what other strengths you have that can add something to your lessons for your students.  Maybe you are a great baker and cookies are included in each lesson.  Or you are a graphic arts wiz so your handouts are gorgeous.  Perhaps you are a very good writer and all of your instructions are extremely clear.  Bring those unique things which make you special into your teaching.

Getting started as a local needlecrafts teacher

Getting Started as a Local Needlecrafts Teacher, a series of articles on Underground CrafterUpdate: This series is a great introduction to teaching, but since I originally wrote it in 2011, it has become outdated. If you’re looking for a more robust (and updated) approach to teaching, check out my book, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students.

Recently while updating my email contacts I discovered that I have taught over 100 people to crochet or knit since 2008!  That is pretty awesome (to me anyway), considering that I work full-time in another field and also have a part-time academic job.

I’m in several teaching groups on Ravelry, and the topic of how to get started as a local needlecrafts teacher comes up periodically.  To celebrate the breaking of the 100 beginner student barrier, I’m writing a series of posts on starting out as a local needlecrafts teacher.

Feel free to contribute if you are currently teaching needlecrafts or dreaming of teaching needlecrafts!

Part 1: Getting started

Part 2: Credentials, or do I really that certification?

Part 3: Location, Location, Location

Part 4: Drumming up business

Part 5: Preparing for class

Part 6: Staying creative and current